JEWERLY GREEN, Firenze

The ideas of sustainability and well being find room for their expression in the “nearly plucked from nature” plant component used as an as element of design. The plant world engenders emotion, live emotion, providing others the possibility to engage and focus upon that world, rendering the expressions and gestures of the beholder more natural. This impression led to the concept of integrating plants and jewelry, of giving plants another sense that does not exclude, but rather reinforces, what we innately perceive as their raison d’être. The need to take care of what is living, both in natural and artificial environments, is set up as an expressive finality. In order to be cherished over time, the evocative formula of Our Jewelry requires the participation of the person who wears it; for in order to live, the moss needs water, rain water.